Paid media for e-commerce brands that need profitable sales, not prettier dashboards.
E-commerce gives us more feedback than most business models: spend, orders, revenue, product demand, conversion rate and repeat behavior. I use that feedback to decide what to test, what to cut and where the next unit of budget should go.
What does e-commerce media buyer include?
Kaif Ahmad provides e-commerce media buying across Meta, Google, TikTok and Snapchat, combining acquisition strategy, creative testing, conversion tracking and landing-page feedback around purchase efficiency and revenue quality.
A clearer route from ad spend to business outcomes.
Test products, offers and creative angles systematically
Separate prospecting from retargeting where the data supports it
Track purchases accurately across platforms
Use CRO feedback to improve the value of every paid click
Strategy that is easy to explain and easier to measure.
Economics first
Target CPA and ROAS expectations start with margins, average order value and the business's real break-even point.
Creative velocity
A repeatable testing pipeline is built so performance does not depend on one ad forever.
Product and offer signals
Campaign data is used to identify which products, bundles and offers deserve more exposure.
Store conversion
Paid media findings are fed back into product pages, landing pages and checkout experience when conversion friction is visible.
Who this is for.
Shopify stores
DTC brands
Beauty and personal care
Apparel and accessories
Home, lifestyle and specialty products
Questions about e-commerce media buyer.
Which ad platforms are best for e-commerce?
Meta and Google are common core channels, while TikTok and Snapchat can be strong depending on the product, audience, creative style and market.
Do you optimize for ROAS?
ROAS is one important signal, but decisions also consider contribution margin, purchase volume, tracking quality and whether revenue reported by the platform matches the business.
Can you audit my Shopify funnel too?
Yes. Conversion-rate and landing-page issues are reviewed because acquisition performance and store conversion are directly connected.
Do you handle creative strategy?
Yes. I can provide testing angles, hooks and briefs so new assets are produced around specific hypotheses.
Explore connected services.
Bring the account. I'll bring the plan.
Share what you are selling, where you are targeting and what is currently happening in the account. We can map the highest-impact next move on a strategy call.